Eye-Fi Plans International Expansion

Eye-Fi Will Bring the Ease of Wireless Photo Uploading to Japan and Canada

PHOTOKINA, COLOGNE, Germany, Sept. 23, 2008 – Today, Eye-Fi Inc. (www.eye.fi), makers of the world’s first wireless memory card for digital cameras, announced plans to expand its distribution internationally to Japan and Canada by the end of the year.

With an Eye-Fi card, users can wirelessly upload photos directly from their digital camera to a computer, or to online photo sharing and printing sites.

“According to IDC, in 2006, 325 billion photos were snapped worldwide, but only 40 billion of those were shared. That tells us that consumers worldwide need an easier way to share photos,” said Jef Holove, CEO of Eye-Fi. “We’re excited to give users in Japan and Canada the ability to share their memories effortlessly.”

As a commitment to Japan as a strategic market, Eye-Fi has established Eye-Fi Japan KK, based in Tokyo. Daisuke Tanaka will serve as managing director. “Japan has always been at the center of the photography world – whether its innovations from the industry or enthusiasm from consumers,” said Tanaka. “Eye-Fi’s expansion into Japan is a natural fit, where there is a strong appetite for innovative photography gadgets.”

Eye-Fi has won numerous awards, including PC World’s “The 100 Best Products of 2008” and Yahoo! Tech’s “Last Gadget Standing 2008” at the Consumer Electronics Show in Las Vegas. For more information, please visit www.eye.fi.

About Eye-Fi, Inc.
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, TransLink Capital, Opus Capital and Shasta Ventures. More information is available at www.eye.fi.