Eye-Fi Unveils the 4GB Eye-Fi Anniversary Edition

Eye-Fi Celebrates First Anniversary with 4GB Limited Edition
Anniversary Card and the Win of Popular Science's Best of What's New Award

MOUNTAIN VIEW, Calif., Nov. 12 /PRNewswire/ -- Today Eye-Fi Inc.
(http://www.eye.fi) announced a new, limited edition card -- the Eye-Fi
Anniversary Edition -- to celebrate the one-year anniversary of its first
wireless SD memory card for digital cameras. Eye-Fi also announced it has
been chosen as one of Popular Science's 2008 "Best of What's New" award
recipients.

"For the past year, we've been reinventing the way people save and
share their digital memories," said Jef Holove, CEO of Eye-Fi. "From
automatic uploading to geotagging to sharing on the go, we've aimed to help
everyday photographers save their memories more often, share them more
quickly, and add more context to their collections."

Available immediately, the new Eye-Fi Anniversary Edition doubles
storage capacity to 4GB and features faster memory speeds. Coupled with the
recently announced wireless performance upgrade, the Anniversary Edition is
designed to meet the needs of the demanding photo enthusiast. Like the
Eye-Fi Share, the Anniversary Edition wirelessly sends photos from a
digital camera to a computer and to one of more than 25 online photo
sharing sites.

The card comes in Eye-Fi's celebrated, original slide-out package and
is available only at Costco.com for $99 to club members, or on http://www.eye.fi
for $129, while supplies last. The card can be upgraded post purchase to
include additional features, such as automatic geotagging and hotspot
access.

Since the Eye-Fi card launched one year ago, millions of photos have
been uploaded to the Web, and users report that they upload and share
photos with family and friends more frequently.

"With the introduction of the digital camera, the photography industry
faced a real challenge - photos trapped on cameras that were never shared
or printed because of the work involved," said Alan Bullock, associate
director of InfoTrends. "The industry needs pioneers like Eye-Fi who
recognize the bottlenecks and build innovative solutions that move the
market forward."

Over the past year, Eye-Fi has given more and more people the ability
to effortlessly share their digital memories and offered a rich, meaningful
experience for users. Eye-Fi has:



-- Helped Take Geotagging Mainstream: Geotagging is a fast growing trend,
and through a partnership with Skyhook Wireless, Eye-Fi has automated
the process to make it easier and more compelling for all consumers.
Using the Wi-Fi embedded in its cards, Eye-Fi uses Wi-Fi positioning to
determine where an image was captured and adds a geographic tag to each
photo.
-- Pioneered Uploads-on-the-Go to the Top Photo Sharing Destinations: Now
users can upload photos away from home at more than 10,000 Wayport
hotspots with their Eye-Fi cards - even without a computer.
-- Introduced the "Eye-Fi Connected" Program: Eye-Fi has launched
the "Eye-Fi Connected" program to help other manufacturers tap
into the benefits of Eye-Fi's wireless photo sharing ecosystem.
Nikon has released two Eye-Fi connected cameras, the Nikon D60 and D90,
both optimized for Eye-Fi cards. Lexar introduced the co-branded
Shoot-n-Sync Wi-Fi(R) Memory Card that uses Eye-Fi's patent-pending
technology and online service.
-- Integrated Social Networking: Eye-Fi announced integration with Twitter
and the availability of RSS feeds so users can notify their networks in
real time about recent photo uploads, and photos can be viewed
instantly.
-- International Expansion: Due to high demand, Eye-Fi plans to expand into
Japan and Canada by the end of the year. Now more people worldwide will
have the ability to enjoy the benefits of Eye-Fi's products and
services.
Also announced today, the Eye-Fi Explore card was chosen as one of
Popular Science's "Best of What's New Award" recipients in the gadgets
category. Each year since 1987, the editors of Popular Science review
thousands of products in search of the top 100 technology innovations of
the year. To win, a product or technology must represent a significant step
forward in its category.

Eye-Fi's family of products include the Eye-Fi Home, Share, Anniversary
Edition and Explore cards with MSRPs ranging from $79-$129 USD. Eye-Fi
cards can be purchased at Apple Retail Stores, Best Buy, Circuit City and
Ritz Camera Center locations nationwide, and at major online retailers such
as Amazon.com, Walmart.com and Costco.com. Eye-Fi has garnered numerous
awards, including PC World's "The 100 Best Products of 2008" and Yahoo!
Tech's "Last Gadget Standing 2008." For more information, please visit
http://www.eye.fi.

About Eye-Fi

Founded in 2005, the company is dedicated to building products and
services that help consumers navigate, nurture and share their visual
memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
automatically send photos from a digital camera to online, in-home and
retail destinations. Headquartered in Mountain View, Calif., the company's
investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink
Capital. More information is available at http://www.eye.fi.