PENTAX ANNOUNCES PRICE DROPS ON K SERIES CAMERAS

GOLDEN, CO (February 4, 2009)…..PENTAX Imaging Company is offering various kit promotions and price reductions in February 2009 making it more affordable for consumers to own a PENTAX digital camera.

Effective February 1, 2009, the PENTAX K20D digital SLR body alone and all other K20D body and lens configurations will have an in-store instant $100.00 Consumer Rebate. This is for a limited time only and ends February 22, 2009. PENTAX is also extending the K20D FREE Three Year Warranty (one year standard, two years extended) on all K20Ds purchased by March 31, 2009.

Purchasers of the PENTAX K2000 flash kit (PENTAX K2000 body, smc PENTAX DA L 18-55mm F3.5-5.6 AL lens, and the PENTAX AF200FG Auto Flash) will benefit beginning February 1, 2009 from a price reduction to $599.95 on this kit and three new configurations shipping to dealers in February 2009.

* PENTAX K2000 two lens kit (PENTAX K2000 body, smc PENTAX DA L 18-55mm F3.5-5.6 AL lens, and an smc PENTAX DA L 50-200mm F4-5.6 AL lens) will be $649.95.
* PENTAX K2000 single lens kit (PENTAX K2000 body, smc PENTAX DA L 18-55mm F3.5-5.6 AL lens) will be $549.95.
* PENTAX K2000 body only is $499.95.

The Limited distribution white PENTAX K2000 DSLR system with a double zoom kit (PENTAX white K2000 body, white smc PENTAX DA L 18-55mm F3.5-5.6 AL lens, and a white smc PENTAX DA L 50-200mm F4-5.6 AL lens) will be offered at $679.95.

Visit www.pentaximaging.com to learn more about these products and to locate a dealer.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.