Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras

Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras Review

Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras Feature

• KIT INCLUDES 4 PRODUCTS -- All Brand New Items with all Manufacturer-supplied Accessories + Full USA Warranties:
• <#1> Giottos Rocket-Air Blower Professional AA1900 PLUS +
• <#2> Lenspen Lens Pen Cleaning System +
• <#3> Precision Design 5-Piece Lens Cleaning Kit +
• <#4> Cameta Microfiber Cleaning Cloth

Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras Overview

Kit includes:
♦ 1) Giottos Rocket-Air Blower Professional AA1900
♦ 2) Lenspen Lens Pen Cleaning System
♦ 3) Precision Design 5-Piece Lens Cleaning Kit
♦ 4) Cameta Microfiber Cleaning Cloth

The Giottos Rocket-Air Blower is very powerful and easy to use cleaning system. The super air stream blows off dust particles, even those attracted by static electricity. Giottos' patented and unique rocket base design allows the Rocket-Air to stand by itself and prevents accidental blocking of the inlet valve as well as making it easy to store. The inlet valve prevents back flow from the air tube. This air blower is an excellent way to remove dust off sensitive equipment parts without physical contact. It works great when used on digital camera sensors, lenses, telescopes, computer keyboards, microscopes, communications equipment, musical instruments or just about any precision equipment.

The LensPen is one of the most invaluable accessories a photographer can own. Its unique design makes cleaning your lens fast, simple and effective. On one end, a retractable soft brush sweeps dust and loose particles away from the glass. On the other end, a special dry cleaning compound is used to gently remove fingerprints and spots.

This 5-piece cleaning kit contains everything you'll ever need to properly clean your lenses, including Lens Cleaning Tissues, Lens Cloth, Lens Cleaning Liquid, Blower Brush and Cotton Swabs.

Keep your camera and lenses smudge-free with this handy microfiber cleaning cloth.

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Feb 15, 2011 15:50:08

Canon EOS 550D

United Kingdom / Republic of Ireland, 8th February 2010 – Canon today announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras – the EOS 550D.

The EOS 550D redefines the boundaries of Canon’s consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers. With a newly-developed 18 Megapixel (MP) APS-C CMOS sensor, coupled with Canon’s advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity.

Creative control with no compromise on quality
The EOS 550D makes Canon’s powerful imaging technology more accessible to consumers. Canon’s advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 – 6400 (expandable to 12800), while enhanced in-camera noise reduction technology boosts performance in low light conditions. The system’s 14-bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display.

For swift and accurate focusing, the EOS 550D features a 9-point AF system with one extra-sensitive cross–type point at the centre for f/2.8 or faster lenses. The EOS 550D also supports high-speed, continuous shooting at 3.7 frames per second (fps). These features provide users with the opportunity to exert greater control over their images, allowing them to capture split-second moments with ease and accuracy.

Continuing Canon’s tradition of filtering new technology and features down from its advanced and professional DSLR ranges, the EOS 550D includes the iFCL metering system first launched in the EOS 7D. New for EOS is the ability to set the top limit for automatic ISO, allowing users to control the maximum amount of noise in their images. In a first for entry level EOS, exposure compensation and bracketing can be set up to plus or minus five and two stops respectively, allowing the photographer to take a number of differently exposed versions of the same shot to ensure they capture a well-exposed image, even in difficult lighting conditions.

“Digital SLR photography has captured the imagination of consumers globally,” said Kieran Magee, Director of Product Planning, Consumer Products, Canon Europe. “Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity. The EOS 550D redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer – allowing them to achieve outstanding results. With the EOS 550D, consumers are free to explore the limits of their own creative vision.”

EOS Movies: Full HD video with creative control
As the ability to record Full HD video becomes increasingly important, Canon continues to deliver DSLR technology that sets the industry benchmark for multimedia functionality. The EOS 550D records video in full 1920x1080p HD resolution, allowing photographers to select the frame rate preferred from 30, 25 and 24fps, as well as offering 720p video at 60 and 50fps. The EOS 550D also includes a 3.5mm stereo microphone socket, enabling the use of an external microphone when capturing video.

Photographers can also take manual control over exposure settings, changing the depth of field and degree of motion blur to shoot more creatively. To provide the best possible video quality, highlight tone priority (HTP) can be set independently for movie capture, without changing any still image capture settings. In situations where the subject is further away, the EOS 550D Movie Crop function records with the central 640x480 pixel area of the sensor, creating an effective magnification of approximately seven times. The EOS 550D is the first in the EOS range to feature Movie Crop and gives consumers more flexibility to capture important moments which would otherwise be too far away.

A clear view of your world
The EOS 550D also allows photographers to view their images and video in unhindered clarity. A 7.7cm (3.0”) 3:2 Clear View LCD screen with 1,040k dot resolution makes it possible to see 100% of captured images with no borders. The anti-reflective, water-repellent coating also makes it easier to see the screen in bright conditions and from a variety of angles.

EOS build – Canon quality
As consumers would expect from an EOS DSLR, the EOS 550D is built to a high quality specification. It features bigger, more intuitive buttons which have been redesigned following feedback from users. Based on this feedback, the EOS 550D also features an additional button on the new, battery grip, allowing aperture settings to be changed when shooting with the camera in a vertical position, without having to reorient the body.

Share the moment with friends and family
For EOS 550D photographers, shooting great pictures and video is just a first step. Thanks to an integrated HDMI port compatible with High-Definition Multimedia Interface – Consumer Electronics Control (HDMI-CEC), video and images stored on the EOS 550D can be viewed on an HD-ready TV and controlled via the TV remote.

For users who want to transfer content wirelessly, the EOS 550D includes Eye-Fi connected functions. The EOS 550D features a dedicated Eye-Fi section in the User Interface and it disables the automatic power-down function when an Eye-Fi card is transmitting - allowing users to transfer content easily and without interruption.

Accessories
The EOS 550D is fully compatible with all Canon EF and EF-S lenses and EX series Speedlite flash units, including the compact Speedlite 270EX. The EOS 550D is also compatible with the new RC-6 Remote Control, allowing photographers to capture high quality stills and Full HD video without touching the camera body. The slim line infrared controller can trigger the shutter release from up to five metres away, with users able to select either immediate release or a two second delay for greater flexibility when shooting. As well as supporting EOS 550D, the RC-6 is also compatible with the EOS 450D, 500D, 7D and 5D Mark II.

CANON iMAGE GATEWAY – share your stories
Owners of the new Canon EOS 550D can join the CANON iMAGE GATEWAY, a free online facility for Canon users that makes it easy to share their photos and video. Users can take advantage of up to 2GB of personal storage space, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

Features at a glance:

* 18 Megapixel APS-C CMOS sensor
* DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
* Continuous shooting at 3.7fps
* Full HD movie recording with manual control and selectable frame rates
* 7.7cm (3.0”) 3:2 Clear View LCD with 1,040k dots
* iFCL metering System with 63-zone Dual-layer Metering Sensor
* Quick Control screen to change shooting settings
* Exposure compensation +/-5 stops.
* Select maximum value for Auto ISO
* External Microphone socket
* Movie crop function
* Eye-Fi connected functions compatibility

Availability
The EOS 550D is available from 24th February 2010

Canon EOS 7D

Canon introduces the EOS 7D – innovative technologies and intuitive build define a new photographic experience

United Kingdom / Republic of Ireland, 1 September 2009: Canon today unveils the EOS 7D digital SLR camera – a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by Canon, the EOS 7D also features: Dual “DIGIC 4” processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second – without the need for additional accessories. Impressive technologies are matched by excellent build-quality designed with the photographer in mind – to create a whole new photographic experience.

During extensive development Canon went back to the drawing board, listening to photographers worldwide in order to design the EOS 7D to meet their specific needs. Commenting on the creation of the EOS 7D, Mr Uchidoi, Group Executive of Photo Products Group, Canon Inc. Japan said “We consulted over 5,000 photographers worldwide and asked them what they most wanted to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images.”

Accurate Images – High performance AF and metering systems
The EOS 7D features a 19-point cross-type AF sensor, enabling photographers to achieve accurate shots and optimise composition options. This improved AF system offers a range of manual and automatic settings including Zone and Spot AF to track and capture subjects quickly and accurately. AF settings are highly customisable, allowing for rapid reaction to changes in the scene. Different AF points can be set for vertical or horizontal orientation, so photographers can automatically switch between landscape and portrait shots without touching a button.

The EOS 7D also incorporates a new metering system. The Focus Colour Luminance metering system (iFCL) intelligently measures focus, colour and luminance, across 63 zones. Complementing the 19 AF points, the dual layer sensor is able to gather information from each distinct zone to obtain a more accurate and consistent exposure.

Capture images exactly as you see them
The Canon EOS 7D features an Intelligent Viewfinder that offers photographers 100 per cent frame coverage. With 1.0x magnification - a first for EOS - photographers see a large bright image that helps to fully immerse them within the shot. A transmissive LCD incorporated in the viewfinder allows photographers to choose between various overlay features - such as AF points, the spot metering circle and composition grid – providing a range of tools that help when framing a shot. The EOS 7D is also the first EOS to introduce a Dual-Axis Electronic Level – in the viewfinder and on the LCD - that indicates both pitch and roll angles. This feature is particularly useful when shooting landscapes to ensure a level horizon, or when used in conjunction with a Tilt and Shift lens to level the camera.

The camera features a new 3 inch Clear View II LCD screen with a solid structure screen, designed to combat glare by removing the air-gap between the LCD’s protective cover and the liquid crystal. This new screen has a viewing angle of 160 degrees and is effective even in bright light. As with the EOS 5D Mark II, an ambient light sensor on the side of the screen can set brightness automatically depending on the environment.

Experiment creatively with light
The Canon EOS 7D is equipped with an Integrated Speedlite Transmitter. For the first time in an EOS, photographers can control external Speedlites with no additional accessories - ideal for those looking to experiment with creative lighting set-ups. The EOS 7D also features an extensively upgraded, built-in flash including manual control, and wider flash coverage to cover focal lengths as wide as 15mm.

Customise your individual camera experience
The EOS 7D has been conceived and designed with the photographer’s needs in mind. The look and feel of the camera has been aesthetically and ergonomically crafted to offer photographers the very best interaction. To this end, the photographer can design their own experience – camera operations are customisable, allowing the user to assign frequently used functions and settings to convenient controls. This enables photographers to save time when shooting critical moments, by changing settings quickly.

Impressive Features, Impressive Images
The Canon EOS 7D is packed with new features:

*

18 MP APS–C CMOS Sensor
Designed and manufactured by Canon, the sensor produces an outstanding image and offers fantastic performance at high and low conditions, thanks to a new photodiode and microlens construction.
*

8 fps image capture
Enabled by the Dual “DIGIC 4” processors and improved electrical system, photographers can capture images at 8fps, without the need for additional accessories and in all file types.
*

ISO Range
The EOS 7D enables photographers to capture subjects in their natural light. The ISO range (100 – 6,400) is expandable to 12,800.
*

EOS Movie
With improved operation, making it easy to switch directly to movie mode, it is now even simpler to shoot Full HD video. Users can set exposure and frame rate – with options for 24 fps to create that cinematic feel.
*

Dual “DIGIC 4” processors
By utilising Dual “DIGIC 4” processors, users of the EOS 7D never have to compromise between shooting speed, image quality and ISO performance.
*

Impressive Design
Canon has listened to photographer feedback when designing the body, as well as the internal technologies. A magnesium alloy body offers environmental protection – the tough, lightweight construction is designed to defend against moisture, and dust – equivalent to the legendary EOS–1N.

The camera is compatible with a wide range of accessories so it can easily be integrated with a photographer’s workflow. The Wireless File Transmitter (WFT-E5) allows extensive camera control via a web browser – allowing photographers to control the camera using a web-enabled mobile device.

The EOS 7D is compatible with all EF and EF-S lenses as well as Canon EX Speedlites. The Canon EOS 7D can also be used with Battery BG-E7, and remote controllers and switches such as the remote Controller RC-1/RC-5.

Pricing & Availability
The EOS 7D is available from early October 2009 priced at £1699.99 / €1999.99 RRP inc. VAT.




source : canon

Canon EOS 500D / Rebel T1i

Canon U.S.A., Inc., a leader in digital imaging, today introduced a new addition to its Rebel lineup, the EOS Rebel T1i Digital SLR camera, the first in the Rebel line to feature Full HD video capture. The new Canon Rebel T1i SLR incorporates some of the best technologies from the EOS 50D and EOS 5D Mark II models into an entry-level juggernaut. With a 15.1 megapixel CMOS sensor and HD video capture, along with the DIGIC 4 Imaging Processor, the Rebel T1i gives aspiring photographers plenty of reason to step-up to the latest and greatest model in the Rebel lineup.

The new Canon EOS Rebel T1i raises the entry-level bar with a host of enhanced Canon technologies now available in an entry-level DSLR. Along with the boost in megapixels and Canon’s most advanced imaging processor to-date, this latest Rebel camera has also been enhanced with HD video capture, a 3.0-inch Clear View LCD (920,000 dots/VGA) monitor and user-friendly functions such as Auto Lighting Optimizer, Creative Auto Mode and Canon’s Live View modes, all the right tools to open new doors for imaging enthusiasts. From high-resolution to high-definition, the new EOS Rebel T1i Digital SLR camera helps to give creative consumers a jumpstart on the next evolution in digital imaging.

“We are witnessing the emergence of a new phase in digital imaging history, as high-resolution still images and HD video can now both be produced in a hand-held device, for under $1,000. This is truly a great time to be involved in digital imaging as the advent of online communities are helping usher in this next great era in imaging,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The muscle behind Canon’s new EOS Rebel T1i camera is the DIGIC 4 Imaging Processor with 14-bit analog-to-digital conversion and the ability to process full HD video. The Canon EOS Rebel T1i Digital SLR offers continuous shooting at 3.4 fps for up to 170 large/fine JPEG images or up to nine RAW images in a single burst when using a class 6 or higher SD or SDHC memory card. Whether capturing wildlife on the run or a child mid-stride on the soccer field, users will appreciate the fast shooting capabilities of the Rebel T1i Digital SLR camera.

With the combination of its 15.1-megapixel APS-C size CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS Rebel T1i camera provides ISO speeds from ISO 100 up to ISO 3200 in whole stop increments, along with two additional high-speed ISO settings – H1: 6400 and H2: 12800.

The EOS Rebel T1i Digital SLR utilizes a precise nine-point Autofocus (AF) system and AF sensor for enhanced subject detection. The new EOS Rebel T1i DSLR provides a cross-type AF measurement at the center that is effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera’s ability to autofocus quickly and accurately when shooting still images.

The EOS Rebel T1i camera is compatible with Canon’s complete line of over 60 Canon EF and EF-S lenses, to help provide an incredible variety of visual effects to both still and video imaging capture, including ultra-wide-angle and fish-eye to macro and super-telephoto. This includes all of Canon’s large-aperture EF L-series professional lenses.

HD and SD Video Capture
After the introduction of the EOS 5D Mark II in September 2008, the Company’s first HD video DSLR, Canon has integrated this must-have feature into the new entry-level flagship EOS Rebel T1i camera. The camera features 16:9 720p HD video capture at 30 fps as well as a Full HD 1080p video capture at 20 fps, and a third option to record 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps. The video capture mode is part of the camera’s Live View function, using the Picture Style that has been set for Live View still image shooting. The camera allows skilled photographers and enthusiasts to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image as well. When recording video, the camera’s rear LCD screen is letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size.

Like the EOS 5D Mark II model, the EOS Rebel T1i camera will record video up to 4GB per clip equaling approximately 12 minutes of Full HD video, 18 minutes of 720p HD video, or 24 minutes of SD video depending on the level of detail in the scene.(i) Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCM(ii) without compression. The camera features a built-in monaural microphone to record sound. To help show off those fantastic movies as well as still photos, the EOS Rebel T1i camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting
Much like the EOS 5D Mark II, the Canon EOS Rebel T1i camera features Live View for both still images as well as video. The Rebel T1i features the Company’s three Live View AF modes – Quick, Live and Face Detection Live mode – which can be used to capture still photos or video images. Quick mode automatically sets One-Shot AF using the camera’s phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera’s reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the Rebel T1i camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the location of the active AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged, users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance and more.

Auto Lighting Optimizer
Canon’s Auto Lighting Optimizer technology helps ensure that the subject of each picture is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so they appear brighter. This is ideal when shooting high-contrast situations that include harsh shadow areas, such as landscape images where the foreground is brightly lit and the background detail blanketed in dark shadow. In a scene such as this, the EOS Rebel T1i camera’s Auto Lighting Optimizer technology maintains exposure of the highlight areas while lightening shadow areas for a more enjoyable and evenly illuminated image. The EOS Rebel T1i also supports Peripheral Illumination Correction for up to 40 Canon EF and EF-S lenses.

Canon’s Creative Auto Mode
Canon’s “CA” Creative Full Auto setting available on the EOS Rebel T1i, EOS 50D and EOS 5D Mark II cameras allows users to make image adjustments such as exposure compensation, aperture or shutter speed through a simple navigation screen on the camera’s LCD screen, allowing them to “blur the background” or “lighten or darken the image” with ease. These easy-to-understand image options allow learning-photographers to experiment with image options while still shooting in an automatic mode.

EOS Integrated Cleaning System
With the introduction of the EOS Rebel T1i camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS Rebel T1i has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability
The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99(iii). It will additionally be offered in a kit version with Canon’s EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99(iv).

(i) According to Canon’s standard test methods.
(ii) A method of converting audio and other analog signals into digital data. It is recorded without any compression.
(iii) Prices are estimated retail prices and subject to change at any time. Actual prices are determined by individual dealers and may vary.
(iv) Prices are estimated retail prices and subject to change at any time. Actual prices are determined by individual dealers and may vary.

Canon announces EOS-5D Mark II

United Kingdom/ Republic of Ireland, 17 September 2008: Canon announces the full frame, 21.1 Megapixel EOS 5D Mark II: the first EOS with full High Definition video capability.

Compact, lightweight and with environmental protection, the successor to the EOS 5D boasts a newly designed Canon CMOS sensor, with ISO sensitivity up to 25,600 for shooting in low light conditions. The new DiG!C 4 processor combines with the improved CMOS sensor to deliver medium format territory image quality at 3.9 frames per second, for up to 310 frames.

Triggered from Live View Mode, HD video capture allows users to shoot uninterrupted at full 1080 resolution at 30fps – for amazing quality footage with outstanding levels of detail and realism.

The integration of HD movie capability into a high-end 21.1 Megapixel camera opens a multitude of new possibilities for photojournalists and news photographers. With its full frame CMOS sensor and outstanding ISO performance, the EOS 5D Mark II will appeal to any photographer in search of the finest camera equipment available – from studio and wedding to nature and travel photographers.

Enhancements from the original EOS 5D include:

• Addition of Canon’s EOS Integrated Cleaning System, with a new Fluorine coating on the low-pass filter
• Larger 3.0” Clear View LCD with VGA resolution, a 170° angle of view and anti-reflective coatings
• Improved menu system including Quick Control Screen for more direct access to common settings
• Automatic peripheral illumination correction, utilising detailed EF lens information to optimise JPEG images straight out of the camera
• Magnesium alloy construction with additional environmental protection
• UDMA memory card compatibility
  

“Professional photojournalists and wedding photographers already choose the EOS 5D for its discrete size and outstanding image quality,” said Mogens Jensen, head of Canon Consumer Imaging. “The addition of HD movie recording opens a new chapter for EOS. It creates new possibilities for EOS photographers to capture and share their stories and to stay relevant in a rapidly changing digital landscape.”

Key Specifications:

• New 21.1 Megapixel CMOS sensor with improved EOS Integrated Cleaning System (E.I.C.S.)
• New Full HD 1080 resolution movie recording
• 3.9 frames per second continuous shooting
• High performance DiG!C 4 processor providing superb image quality
• Maximum 310 large JPEG images in a single burst with a UDMA card
• 3.0” VGA (920k dots) Clear View LCD
• ISO 100-6400 (expansion from 50 up to 25,600)
• 9 AF points + 6 Assist AF points
  

Pricing & Availability:

The EOS 5D Mark II (body only) is available from end of November 2008 priced at £2299.99 / €2999.99 RRP inc. VAT.

The EOS 5D Mark II, EF 24-105mm f4.0L IS USM kit is available from end of November 2008 priced at £3049.99 / €3999.99 RRP inc. VAT.

Additional information

New CMOS sensor
The EOS 5D Mark II newly designed full frame 21.1 Megapixel CMOS sensor features ISO sensitivity from 100-6400, expandable to 50, 12,800 and 25,600. Large 6.4µm2 pixels have been redesigned to capture more light and yield a better signal to noise ratio to ensure lower noise images throughout the ISO range. The full frame sensor has the same dimensions as a frame of 35mm film. This means that wide-angle lenses stay wide, without the change in angle of view associated with smaller sensor cameras. As well as benefiting from finer control over depth of field, photographers moving up to the EOS 5D Mark II full frame format will find the newly designed wide, bright 98% coverage viewfinder a joy to work with.

New DiG!C 4 processor
A new DiG!C 4 processor combined with 14-bit analogue to digital conversion provides smooth gradations in mono-tonal areas such as skies, and highly accurate colour rendition. As well as HD movie shooting, DiG!C 4’s high speed provides for long uninterrupted continuous bursts of large JPEGs, near-instant start-up times and immediate and fast review after shooting. DiG!C 4 also provides for improved noise reduction algorithms, complementing the already low noise images from the EOS 5D Mark II CMOS sensor.

HD video capture
The EOS 5D Mark II is Canon’s first D-SLR to incorporate full HD 1920x1080 video capture. Once filming is started from Live View mode, photographers can fire off either single or continuous stills, with video capture continuing after the final frame is captured.

See everything
A new 3.0” VGA resolution LCD provides a wide 170º angle-of-view, providing plenty of clarity for accurate focus checks in playback. The screen brightness can automatically adjust to suit viewing conditions, extending battery life in low light and improving viewing in bright conditions. A new dedicated Live View button switches modes to display a real-time image on the LCD. This allows EOS 5D Mark II photographers to enjoy simplified shooting from awkward angles. Simple connection to a PC provides easy remote shooting.

Precision focus and metering
A 9-point auto focus system is supported by 6 additional invisible Assist AF points, located inside the spot-metering circle to optimise subject tracking performance in AI SERVO AF mode. For accurate exposure readings in tricky lighting conditions, the spot metering circle covers just 3.5% of the frame.

Control
The EOS 5D Mark II redesigned menu system includes a new Quick Control screen, for instant access to the most commonly changed settings. A new Creative Auto mode allows photographers to cede control of key settings to the camera, while retaining control over creative variables such background blur, drive mode and image brightness. Custom user settings allow photographers to switch between two completely different camera setups. This is ideal for changing quickly between two different environments, such as switching from working inside a church without flash to outdoors with fill-flash at a wedding.

Accessories
Shooting flexibility is enhanced with a range of new accessories. Shooting capacity can be extended with either the high capacity 1800mAh lithium-ion Battery Pack LP-E6, or Battery Grip BG-E6. A new optional Wireless File Transmitter – the K271 – offers external HDD and GPS compatibility along with the ability to transmit images direct to computer or FTP server, or operate the camera wirelessly. Both the BG-E6 and K271 feature a vertical orientation shutter release and other key controls for comfortable portraiture work, with a substantial grip to help balance the camera when used with long lenses.



more : www.canon.co.uk , www.usa.canon.com

Canon Announces EOS 50D Digital SLR

CANON U.S.A. STIMULATES THE CREATIVITY OF EXPERIENCED PHOTOGRAPHERS WITH THE INTRODUCTION OF THE NEW EOS 50D DIGITAL SLR CAMERA

Canon's New DIGIC 4 Image Processor Fuels the 15.1 Megapixel Resolution, Expanded ISO Range and Enhanced Noise Reduction of the New EOS 50D Digital SLR

LAKE SUCCESS, N.Y., August 26, 2008 – With the demand for digital SLR cameras reaching unprecedented levels, Canon U.S.A., Inc., a leader in digital imaging, is answering the call with the announcement of the next evolution in advanced amateur digital SLR photography, the EOS 50D Digital SLR Camera with 15.1 megapixel resolution and Canon's new DIGIC 4 image processor. Designed to offer extraordinary quality and image control for the advanced photographer with a passion for the art, the Canon EOS 50D Digital SLR camera includes an expanded ISO range, improved noise reduction, and in-camera photo editing features. Canon has loaded the EOS 50D camera with a number of enhancements and some trickle-down technology from Canon's professional Digital SLR cameras, as well as a new Creative Auto Mode (CA) that gives users more creative flexibility to make image setting adjustments conveniently without the need to be a photo expert.

Canon has built upon the success of the popular EOS 40D model - which will remain in Canon's line - with the EOS 50D Digital SLR camera. Expected to be the camera body of choice for advanced amateur photographers this holiday season, the Canon EOS 50D Digital SLR camera carries over the EOS 40D's 14-bit Analog-to-Digital conversion process for smooth tones, and also includes enhanced noise reduction, especially at higher ISO ranges which will help bring those romantic nighttime shots into greater focus and clarity. Capable of shooting 6.3 frames per second (fps), the EOS 50D Digital SLR camera is ideal for shooting everything from beautiful night landscapes to fast-action sports.

"Advanced amateur photographers blur the line between the hobbyist and the professional, looking for professional features and capabilities in their equipment that will allow them to capture that awe-inspiring image. Canon is constantly striving to provide these shooters with the most advanced imaging technology, like the new EOS 50D Digital SLR camera, to fuel their passion for photography, and help them achieve their creative potential," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Improved Image Quality
The EOS 50D Digital SLR camera's 15.1-megapixel CMOS APS-C size image sensor has been improved thanks to the use of newly designed gapless microlenses over each pixel to reduce noise and expand sensitivity up to ISO 12800. The faster processing speed of the camera's DIGIC 4 image processor contributes to the fast 6.3 frame-per-second (fps) continuous shooting capability (for bursts of up to 90 Large/Fine JPEGs or 16 RAW images on a UDMA CF card), to give shooters the tools they need to capture that perfect moment in perfect clarity.

The Canon EOS 50D camera provides ISO speeds from ISO 100 up to ISO 3200 in 1/3-stop increments, along with two high-speed settings - H1 and H2 - of ISO 6400 and ISO 12800, respectively. Along with a wide ISO range, Canon gives shooters more tools to help maximize clarity and color. The EOS 50D Digital SLR camera offers multiple levels of noise reduction during high-speed shooting. Users can choose from one of four settings- Standard/Weak/Strong/None - to help reduce digital noise that can result from poor lighting conditions.

As part of the camera's internal image processing, the Canon EOS 50D Digital SLR camera conducts peripheral illumination correction, which automatically evens brightness across the image field, making an image of a blue sky even toned throughout, a function previously accomplished through post-processing software on a personal computer. Thanks largely to the DIGIC 4 processor, this automatic adjustment can be made in-camera during shooting with JPEG images or corrected in post-photoshoot processing with RAW images through Canon's Digital Photo Professional (DPP) software, which is supplied at no extra charge.

Helping to ensure each picture's subject is clearly visible, Canon's enhanced Auto Lighting Optimizer analyzes the brightness of subjects and automatically adjusts dark images so that they appear brighter, perfect for subjects in shade or in backlit situations. The Auto Lighting Optimizer on the EOS 50D Digital SLR camera has been updated not only to optimize images while they are being taken, but can also optimize images post-capture, during playback, to help ensure the subject of each image does not appear too dark. This is especially helpful when an amateur photographer uses the camera, because post-capture enhancement can help maximize image quality without the need of a computer.

A significant upgrade to the Canon EOS 50D camera is its large, clear 3.0-inch Clear View LCD screen which features 920,000 dot/VGA resolution, four times the pixel count of the EOS 40D camera's screen, for better clarity and color. To help show off those fantastic shots, the EOS 50D camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV. The EOS 50D recognizes the needs of today's photographers, and the faster processing speed of the DIGIC 4 processor helps support UDMA cards for faster writing of image files.

The camera is also equipped with a high-performance viewfinder featuring 0.95x magnification and the same high-performance Autofocus (AF) system as the EOS 40D camera with nine cross-type sensors for accurate target subject acquisition with lenses possessing maximum apertures of f/5.6 or faster and a high-precision diagonal center cross-type AF point that's effective with f/2.8 and faster lenses, helping photographers ensure better focus of their targets. The AF Microadjustment feature, originally introduced last year with the Canon EOS-1D Mark III professional digital SLR camera, has also been added to the EOS 50D for maximum control over focusing precision.

Canon Gets Creative For Advancing Amateurs
Canon is taking steps to give advanced amateurs more flexibility with a new "CA" Creative Full Auto setting on the EOS 50D Digital SLR camera's mode dial. This new setting goes a step beyond Full Auto, by allowing users to make adjustments before shooting while still in an Automatic mode, without needing to know the meaning of technical terms such as aperture, shutter speed, etc. In this mode, the camera menu on the back screen spells out options in common language for average photo enthusiasts, allowing them to "blur the background" or "lighten or darken the image." These easy-to-comprehend image options will help amateur photographers improve the shots they are capable of taking, while helping them learn new techniques. When in the new CA mode, users will be able to adjust flash settings, brighten or darken images, blur the background, set the camera's drive mode, and select a picture style directly on the camera's LCD screen.

Better Live View
For photographers who prefer to frame their shots using the camera's 3.0-inch Clear View LCD screen, Canon has improved the Live View function of the EOS 50D Digital SLR camera to include "Quick Mode AF," "Live Mode AF," and "Face Detection Live Mode AF" that detects up to 35 individual forward-looking faces for better focus and clarity when taking group or portrait shots. The camera's Quick Mode AF setting flips the mirror down and carries out regular phase-detection autofocus, while the Live Mode AF and Face Detection Live Mode AF use the camera's CMOS image sensor for contrast detection autofocus. Two detailed grid displays have also been added to Live View shooting as optional settings for easier composition.

Two Small RAW Formats
In addition to the RAW and JPEG image capture modes that photographers are accustomed to, the EOS 50D Digital SLR camera now offers more manageable resolution settings and file sizes with two sRAW recording formats, sRAW1 and sRAW2. At the sRAW1 setting, resolution is 7.1 megapixels with a file size that is approximately 25 percent smaller than a standard 15.1 megapixel RAW image. With the sRAW2 setting, resolution is 3.8 megapixels at less than half the file size of a standard RAW image, retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images. The EOS 50D is the first Canon Digital SLR that allows the use of RAW and sRAW settings in Basic Zone as well as Creative Zone shooting modes, even further improving the camera's flexibility.

EOS Integrated Cleaning System
The Self-Cleaning Sensor Unit for the Canon EOS 50D has also been upgraded and now includes a fluorine coating on the low-pass filter for better dust resistance. The Self-Cleaning Sensor Unit uses ultrasonic vibrations to shake dust particles off of the low-pass filter in front of the sensor each time the camera is powered up or shut down. The second part of the system includes a software component where sensor spots are mapped and saved as Dust Delete Data that is attached to the image file for removal during post processing using Canon's DPP software.

Pricing and Availability
The EOS 50D is compatible with the full lineup of Canon EF lenses as well as the Company's ever-growing line of affordable EF-S lenses created specifically for Canon Digital SLRs with APS-C size image sensors. The Canon EOS 50D Digital SLR camera is scheduled for October delivery and will be sold in a body-only configuration at an estimated selling price of $1,399.00*. It will additionally be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,599.00*.

New EF-S 18-200mm f/3.5-5.6 IS Lens
Canon has answered the call from advanced amateur photographers looking for a solid all-around lens with the introduction of the new EF-S 18-200mm f/3.5-5.6 IS zoom lens. With an incredible focal length range equivalent to 29-320mm in the 35mm format, the new EF-S 18-200mm lens will make an excellent addition to any camera bag, and it gives shooters a great lens to capture both standard as well as telephoto images. The new lens features Canon's built in Optical Image Stabilization system which gives the equivalent effect of a shutter speed roughly 4 steps faster, for better image clarity, even in shaky shooting conditions. With a minimum focusing distance of 0.45m/1.5 ft. at all zoom settings, this new lens should prove to be ideal for those situations where swapping lenses isn't an option. An ideal complement to the EOS 50D SLR camera and all other EF-S compatible EOS SLR cameras, the EF-S 18-200mm f/3.5-5.6 IS lens is scheduled to be in stores this October at an estimated selling price of $699.00*.


About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.