Olympus SP-800UZ 14MP Digital Camera with 30x Wide Angle Dual Image Stabilized Zoom and 3.0 inch LCD

Olympus SP-800UZ 14MP Digital Camera with 30x Wide Angle Dual Image Stabilized Zoom and 3.0 inch LCD Review

Olympus SP-800UZ 14MP Digital Camera with 30x Wide Angle Dual Image Stabilized Zoom and 3.0 inch LCD Feature

• 14-megapixel resolution for high-quality, poster-size prints
• 30x wide-angle dual image stabilized zoom
• HD Movie 720p; one-touch button allows you to record movies in high-definition
• 3-inch LCD features an extra-wide viewing angle and anti-glare technology
• 2 GB internal memory; capture images and video to SD/SDHC memory (not included)

Olympus SP-800UZ 14MP Digital Camera with 30x Wide Angle Dual Image Stabilized Zoom and 3.0 inch LCD Overview

OLYMPUS 227665 14.0 Megapixel SP-800UZ Digital Camera

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Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras

Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras Review

Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras Feature

• KIT INCLUDES 4 PRODUCTS -- All Brand New Items with all Manufacturer-supplied Accessories + Full USA Warranties:
• <#1> Giottos Rocket-Air Blower Professional AA1900 PLUS +
• <#2> Lenspen Lens Pen Cleaning System +
• <#3> Precision Design 5-Piece Lens Cleaning Kit +
• <#4> Cameta Microfiber Cleaning Cloth

Giottos Rocket-Air Blower Professional AA1900 Large + Lenspen Lens Pen Cleaning System + Accessory Kit for Canon, Nikon, Olympus, Pentax and Sony Digital SLR Cameras Overview

Kit includes:
♦ 1) Giottos Rocket-Air Blower Professional AA1900
♦ 2) Lenspen Lens Pen Cleaning System
♦ 3) Precision Design 5-Piece Lens Cleaning Kit
♦ 4) Cameta Microfiber Cleaning Cloth

The Giottos Rocket-Air Blower is very powerful and easy to use cleaning system. The super air stream blows off dust particles, even those attracted by static electricity. Giottos' patented and unique rocket base design allows the Rocket-Air to stand by itself and prevents accidental blocking of the inlet valve as well as making it easy to store. The inlet valve prevents back flow from the air tube. This air blower is an excellent way to remove dust off sensitive equipment parts without physical contact. It works great when used on digital camera sensors, lenses, telescopes, computer keyboards, microscopes, communications equipment, musical instruments or just about any precision equipment.

The LensPen is one of the most invaluable accessories a photographer can own. Its unique design makes cleaning your lens fast, simple and effective. On one end, a retractable soft brush sweeps dust and loose particles away from the glass. On the other end, a special dry cleaning compound is used to gently remove fingerprints and spots.

This 5-piece cleaning kit contains everything you'll ever need to properly clean your lenses, including Lens Cleaning Tissues, Lens Cloth, Lens Cleaning Liquid, Blower Brush and Cotton Swabs.

Keep your camera and lenses smudge-free with this handy microfiber cleaning cloth.

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Olympus Foam Float Strap, 202212, Red

Olympus Foam Float Strap, 202212, Red Review

Olympus Foam Float Strap, 202212, Red Feature

• For the Olympus Stylus SW series digital cameras
• Keeps camera afloat
• Bright colored strap sits high in the water making it easy to spot
• Color : Red

Olympus Foam Float Strap, 202212, Red Overview

OLYMPUS 202212 Floating Camera Strap (Red)

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Olympus T-100 12MP Digital Camera with 3x Optical Zoom and 2.4 inch LCD (Red)

Olympus T-100 12MP Digital Camera with 3x Optical Zoom and 2.4 inch LCD (Red) Review

Olympus T-100 12MP Digital Camera with 3x Optical Zoom and 2.4 inch LCD (Red) Feature

• 12 Megapixels
• SD Compatible
• AF Tracking
• Creative Art Filters
• Lithium-Ion Battery

Olympus T-100 12MP Digital Camera with 3x Optical Zoom and 2.4 inch LCD (Red) Overview

OLYMPUS 227470 12.0 Megapixel T-100 Digital Camera (Red)

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Premiun Tech PT-32 Rapid Travel Charger for Nkon EN-EL & Olympus LI-42

Premiun Tech PT-32 Rapid Travel Charger for Nkon EN-EL & Olympus LI-42 Review

Premiun Tech PT-32 Rapid Travel Charger for Nkon EN-EL & Olympus LI-42 Feature

• Direct Plug-In 110-220 Volts
• AC/DC Supplied With Car Adaptor
• Charges Most Batteries in 30-60 Minutes
• Dual LED, Power / Charger Indicator

Premiun Tech PT-32 Rapid Travel Charger for Nkon EN-EL & Olympus LI-42 Overview

Premiun Tech PT-32 Rapid Travel Charger for Nkon EN-EL & Olympus LI-42

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Olympus 7X21 PC III Classic Binocular (Blue)

Olympus 7X21 PC III Classic Binocular (Blue) Review

Olympus 7X21 PC III Classic Binocular (Blue) Feature

• Compact, lightweight body for comfort and travel
• New non-slip rubber grips
• High-quality glass optics and anti-reflective lens coatings
• Center focus knob
• Porro-prism binoculars

Olympus 7X21 PC III Classic Binocular (Blue) Overview

Designed to Do MoreThis new classic version of the popular 7x21 PC III features a stylish Classic Blue body color and features new rubber grips for a steady and comfortable performance. With built-in dioptric correction and a compact, portable design that makes it ideal for all-around outdoor use including bird watching, hiking, and travel.Ultra Portable.These light and compact binoculars easily slip right into your pocket or bag so you can view the sights anywhere you go. Images That Shine.Advanced Olympus glass optics and anti-reflective lens coatings combine to provide outstanding image brightness and clarity. Get A Good Grip.New contoured rubber hand grips assure a solid grip for an incredibly steady performance every time. Comfort is Key.Keep on enjoying the sights as long as you want thanks to the built-in dioptric correction and adjustable eyecups.

• Compact, lightweight body so you can comfortably use them and take them with you wherever you go
• New non-slip rubber grips for both fingers and thumbs assure a secure grip
• High-quality glass optics and anti-reflective lens coatings reduce glare to provide a clear, detailed viewing experience
• +-2m-1 built-in dioptric correction
• Convenient center focus knob
• Porro-prism binoculars
• 11mm Eye Relief
• Classic blue color

Specifications
Binocular Type: Porro
Magnification:7x
Objective Lens Diameter: 21mm
Exit Pupil Diameter:3.0mm
Real Angle of View: 7.5 degrees
Apparent Angle of View:52.5 degrees
Field of View at 1000 Yards: 131m
Relative Brightness:9
Eye Relief: 11mm
Diopter Adjustment Range:Over +/-2 m-1
Eye Interval Adjustment Range: 60-70mm
Near Focus Distance:13.1ft/4m
Weight: 6.5oz./185g
Dimensions:4.3in x 3.6in x 1.7in/109mm x 92mm x 43mm
Lens Composition: 5 elements in 3 groups
Coatin

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Olympus E-600

OLYMPUS E-600 GIVES HOLIDAY SHOPPERS HIGH-QUALITY DSLR PERFORMANCE WITHOUT THE HIGH PRICE

Special Holiday Package Offers Swivel Live View LCD, Art Filters, Fast Burst Speed, In-body Image Stabilization and a High-Resolution Image Sensor

CENTER VALLEY, Pa., August 31, 2009 – The new Olympus E-600 is a digital single lens reflex (DSLR) camera with everything you need to start enjoying the benefits of DSLR-quality photography today. It’s simple to use, so moving up from a basic point-and-shoot is an enjoyable and affordable experience, and packed with features to meet all of your still photography needs.


The E-600’s high-performance swivel 2.7-inch HyperCrystal™ LCD screen helps you compose from virtually any angle; in-camera Art Filters add more pizzazz to your pictures; its four-frames-per-second burst speed won’t miss a moment of the action, and In-body Image Stabilization removes blur caused by camera shake when you’re on the go. The 12.3-megapixel image sensor and TruePic III+ captures detailed, crisp images and accurate color.

“With the E-600, Olympus has answered the call for a more affordable and creative camera that has everything you could need to get great results,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “The new entry-level SLR camera offers something for everyone to enjoy, including in-camera Art Filters for expanded creative freedom.”

Exceptional Image Quality
Whether you’re shooting a high school basketball game or capturing a city streetscape, the E-600’s high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

Its Live MOS image sensor is complemented by Olympus’ TruePic III+ Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The new image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies, and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings, enabling great results in low-light situations.

Swivel Live View LCD Swings into Action
The E-600’s 100 percent accurate 270 degree swivel 2.7-inch Live View HyperCrystal III LCD can be rotated freely so photographers can compose at any angle, including overhead and down low, without getting bent out of shape. This makes it easier to photograph young children on their own level or shoot high above a crowd. E-600 photographers can compose a subject right on the Live View LCD and see the results of the various creative features – live as they’re happening, before the shot is taken.

With Live View, settings like white balance and image brightness can be selected, and the result can be seen instantly on the LCD display. Real-time Live View offers amazing versatility and creative control. The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures images can be composed from even the most obscure angles. The 2.7-inch LCD makes icons and text on the camera’s menu easy to view.

Fast Autofocus
Life moves fast, so it’s important to have a camera that locks focus accurately and quickly. Whether you choose to use the super fast autofocus technology or focus the lens manually, the E-600 offers the same sophisticated focusing options as higher-end DSLRs. Use the optical viewfinder to track movement like birds or wildlife or your favorite team on the field, or use the large Live View LCD to frame up a flower or a group of friends at the family gathering. Consumers accustomed to composing and focusing using a point-and-shoot camera’s LCD will appreciate that the E-600 offers the same easy, seamless experience (what you see on its LCD is what you get!). Either way, the focus is quick, precise and easy.

Art Filters for Expanded Creative Control
If you’re hoping to get more out of your camera than simply capturing and documenting a scene, and enjoy enhancing or customizing an image to make it your own, then you will value the camera’s Art Filters. The filters, which are built into the camera, provide incredible individual artistic control over an image, so that you can spend more time shooting and less time computing.

Let your inner artist shine through and make a statement with these in-camera Art Filters:

* Pop Art: Enhances colors, making them more saturated and vivid, creating high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Soft Focus: Creates an ethereal, dreamlike atmosphere that renders subjects in a heavenly light without obscuring details; and
* Pin Hole: Adds a nostalgic look and feel to the image with a darkened vignette around the subject connecting the viewer intimately with the subject at the center of the picture.

Art Filters are easily activated with the mode dial on the right side of the camera body, and the fun part is that you can see and experiment with the effects on the subject live, on the LCD, before you take the shot!

In-Body Image Stabilization for Sharp Images on the Go
The E-600 travels with you to more places, thanks to its compact size and light body. Capture sharp images on the go with the camera’s in-body Image Stabilization (IS), which virtually eliminates blur with any lens attached. Three IS modes handle any situation. The IS-1 mode is for general shooting and adjusts the sensor on both the horizontal and vertical planes to compensate for movement by the photographer so images stay sharp in low light even at slow shutter speeds. To capture the motion of moving subjects, the E-600 offers two specialized modes: IS-2 mode is ideal for capturing a runner or cyclist traveling by in the horizontal mode, preserving the sense of motion while panning; IS-3 mode achieves the same effect when the camera is held vertically. In either mode, the artistic effects of panning enhance the shot and render the subject in sharp detail with blurred background. Moreover, the E-600 is the world’s smallest DSLR with built-in Image Stabilization, so you’ll feel comfortable taking it on the road with you to capture the action.

Always Find a Face in the Crowd
The new camera’s Face Detection technology reduces the chance of blurred subjects in photography by distinguishing between people’s faces and the background. It tracks up to eight faces within the image area, even if people are moving, and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).

Fast Sequential Shooting
The E-600 can capture images at the highest image-quality setting at a rate of four frames per second. Whether you’re capturing a soccer game, children playing or a bird swooping through the yard, the E-600 ensures that you won’t miss a frame.

Preview a Multitude of Possibilities
Perfect Shot Preview enables users to easily preview and select from four thumbnail previews of the photographic effects of white balance and exposure compensation adjustments live on the LCD before taking the photograph. It is an ideal way for novice users to learn about the effects of different photography techniques, visually, without having to scroll through menu options. With 13 preset scene-select modes for every imaginable shooting scenario, automatic modes and full manual controls, the E-600 offers a world of possibilities to photographers.

Versatile Memory
Accepting both CompactFlash Type I & II, UDMA, Microdrives and xD-Picture Cards, the camera provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining the perfect image. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside. With Dust Reduction and the new creative features, Olympus continues to liberate users from the computer and editing software, and enables them to have fun capturing it all while on the go.

Accessories
The HLD-5 Power Battery Holder can hold up to two Lithium Ion BLS-1 batteries to extend the performance life of the E-600 and its existing BLS-1 battery. It also enables effortless vertical shooting with its own separate shutter button and control dial.

Availability
The Olympus E-600 DSLR will be available in early November 2009. It includes the E-600 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations
E-600 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $599.99

Olympus E-450

CENTER VALLEY, Pa., March 31, 2009 – Olympus announces its new entry-level digital single lens reflex (DSLR) camera, which is small in size and powerful in creativity. The new E-450 continues the E-400 series’ heritage of a small and portable design, powerful features, and ease of use for any skill level, including first time digital camera users. Thanks to Art Filters pioneered with the E-30 and E-620, the E-450 provides consumers with the creative freedom to capture their images in new fun and exciting ways.

The three Art Filters – Pop Art, Pin Hole and Soft Focus – bring greater creativity and freestyle experimentation to the new E-450. The creative filters were first introduced in Olympus’ E-30 prosumer DSLR earlier this year, and now enable consumers to express themselves and capture it all – limited only by their imagination. The E-450 offers the 10-megapixel imager and other features from the E-420.

The new camera also provides heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and fast consumer-friendly On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-450 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:

* On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way;
* Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits;
* New and Improved HyperCrystal II™ Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center;
* Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and
* Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.

Olympus is scheduled to launch the E-450 DSLR on leading multimedia retailer QVC® Saturday, May 9.
“We are thrilled to debut the much-anticipated Olympus E-450,” said Rob Ellerstein, director of electronics merchandising for QVC. “Thanks to our strong relationship with Olympus, we are not only offering the most innovative new products but we are also giving our customers the opportunity to order them before they hit stores.”

The product will be widely available in the U.S. and Canada in July.

Make Your Vision Come to Life with Art Filters
If you’re hoping to get more out of your camera than simply capturing and documenting a scene, and enjoy enhancing or customizing an image to make it your own, then you will value the camera’s Art Filters. The filters, which are built into the camera, provide incredible individual artistic control over an image, and remove the need to spend time altering images on the computer with editing software.

This camera was made for free-style shooting, experimenting and engaging with events and subjects. Enjoy the freedom of Autofocus Live View and dramatic effects to transform your day-to-day shots into compositions that you can be proud of with the following in-camera Art Filters:

* Pop Art: Enhances colors, making them more saturated and vivid, creating high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Soft Focus: Creates an ethereal, otherworldly atmosphere that renders subjects in a heavenly light without obscuring details; and
* Pin Hole: Reduces the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center of the picture.

Art Filters are easily activated with the mode dial on the right side of the camera body. The effects are viewable right on the new camera’s 100 percent accurate 2.7-inch Live View LCD when using the E-450 in Live View mode or when reviewing the captured image.

The Live View Experience
Olympus was the first to bring Live View to a consumer DSLR (the E-330 in 2006), and Live View has revolutionized DSLR photography. Anyone who has photographed young children knows that you get the best reactions when you hold the camera away from your face and maintain eye contact and an engaging smile. If you have tried to take photos high above the heads in a crowd or low near the ground, you will appreciate that it is easier to use the LCD screen than to climb a ladder or lie on the ground.

The E-450 solves these problems with its Live View LCD, which enables photographers to easily and comfortably hold the camera at angles that could not be reached by using the optical viewfinder alone. The E-450’s Live View autofocus functionality now simplifies the process by working just like a point and shoot. By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.

Always Find a Face in the Crowd
A camera this consumer-friendly is perfect for taking portraits of friends and family while out and about. The E-450’s Face Detection feature distinguishes between people’s faces and the background. It tracks up to eight faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks their faces.

Bright Day or Deep Shadow, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-450 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast when shadow areas are underexposed and lack visible detail. Now users can preview and capture images with the same fine contrast they see with their own eyes.

Preview All the Possibilities
With 18 pre-set scene-select modes for every imaginable shooting scenario and full manual controls, the E-450 offers a world of possibilities to photographers. Additionally, Perfect Shot Preview enables users to preview and select various photographic effects on a live, multi-window screen on the LCD before snapping the shot. This feature shows photographers what their images will look like beforehand under various settings, ensuring that they capture exactly what they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Enlarge Your Photos
Capturing, enlarging and displaying amazing images on your wall is a snap thanks to the E-450’s 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to enlarge prints to the sizes supported by many of today’s printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-450 delivers excellent dynamic range for accurate color fidelity and a state-of-the-art image processor dramatically reduces noise and captures fine image details in the highlight and shadow areas.

Improved Auto White Balance
Many digital SLR users want to focus their attention on things other than white balance while they are on the move. As a result, the E-450 features an improved automatic white balance performance with a new algorithm for more accurate color.

TruePic III+ for Image Clarity & Speed
Olympus’ TruePic III+ Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III+ also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Worried about missing the winning goal at the soccer game? The image processor on the E-450 enables it to shoot up to 3.5 frames per second in sequential shooting mode, which means that photographers will be able to capture fast-paced action as it happens.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining your images. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. This results in beautiful images free from dust spots, which could ruin or be distracting on an image.

Media Versatility
Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the E-450 provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Wireless Flash Capability
If you decide to venture into the arena of advanced lighting, the E-450 is ready to meet the challenge. The E-450 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-450, wireless multi-flash photography is possible. The E-450 can control up to three wireless flash groups independently, with several flash units per group.

Availability
The Olympus E-450 DSLR will be available in July 2009. It includes E-450 Body, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens, ED 40-150mm f4.0/5.6 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing
E-450 Two-Lens Kit Estimated Street Price: $699.99

Journalists interested in further information on the Olympus E-450, Zuiko Digital Lenses and E-System accessories, please contact Jeff Hluchyj, Mullen Public Relations, 978-468-8939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus website: http://www.olympusamerica.com.

Olympus E-620 digital SLR camera

A compact D-SLR that inspires the imagination

The Olympus E-620: All our knowledge in one

London, 24 February 2009 – The world’s smallest and lightest creative D-SLR with built-in image stabilisation has finally arrived! The new Olympus E-620 combines the technical sophistication required by pros with easy-to-use functions desired by hobbyists. As a result, ambitious photographers everywhere can now take creativity to a whole new level. Outfitted with a custom 7-point Twin autofocus system, the E-620 provides consistent focus, as well as a generous 12.3 Megapixel High-Speed Live MOS. Additionally, the Live View technology as well as the 6.9cm/2.7” free-angle HyperCrystal III LCD make framing every shot a cinch. In-camera Art Filters entice users to be artistic by allowing them to apply stylish effects at the touch of a button. Indeed, the E-620 is everything that makes Olympus Four Thirds Standard D-SLR cameras great. The latest addition to the E-System range offers creative and technological power – all rolled into one. The new model will be available for purchase at the end of April 2009.

A license for creativity
Designed to stimulate creativity, the E-620 brings out the artist in anyone. This D-SLR comes packed with features that will give a different look to the shot that’s being captured, all without the need for a computer or special software. Effects can even be viewed in real time. Familiar from the E-30, the Art Filters enable a selection from one of six exciting themes. With this function, photos can for example be given striking colours in order to create a more intense, joyful feel by applying the Pop Art filter. This confers images a completely new artistic flair. Other fantastic effects include Pin Hole, Soft Focus, Pale & Light Colour, Light Tone and Grainy Film. On top of that, there’s the option to utilise the Live View display to overlay two images in shooting mode, or even three stored RAW images in editing mode, in order to create amazing new Multi Exposure masterpieces, all in real time. Plus, users can always frame their shot in a way that suits their fancy. All they have to do is choose between four different aspect ratios: 4:3 (standard), 3:2 (35mm equivalent), 6:6 (medium-format) or 16:9 (cinematic).

The E-620’s elegant body promotes creativity as much as the state-of-the-art technology packed inside. Guaranteeing pictures are a success no matter what the conditions or how far the subject is, built-in image stabilisation corrects camera shake up to four EV steps, assuring steadiness and making tripods unnecessary in most instances. Then there’s the free-angle 6.9cm/2.7” HyperCrystal III LCD with 176° viewing angle, which means shots can be taken from almost any perspective. This way, you can even capture a field of daisies from a bee’s point of view! Working in terrific harmony with the camera’s contrast AF* capabilities, the Live View functionality allows you to comfortably judge results even before they are shot: what you see is what you get. Perfect light is a guarantee with the ability to use up to three separate, camera controlled, Wireless Flash groups – an option first introduced with the E-3. And with the attachable HLD-5 Power Grip, taking vertical photos becomes a breeze while the extra battery performance enables shooting for longer hours. With such an impressive array of functions, the potential of the E-620 can be stretched as far as the photographer’s imagination.

A camera with the works
A camera that inspires creativity needs to be extraordinarily functional as well, and the E-620 doesn’t disappoint. One of the D-SLR’s most exciting facets is the new 7-point Twin AF which features seven distance-measuring points, five of which are cross-points. This Olympus autofocus technology was developed for the professional E-3 after the comprehensive analysis of thousands of photographs and interviews with professional photographers. It has now been tailored to hobbyist needs: the five cross-points work by using horizontal and vertical sensor lines to supply data that determines the ideal focal points of each shot. This ensures every snap of the shutter produces blur-free results. In addition, the AF was specifically designed to work easily and rapidly with Supersonic Wave Drive (SWD) lenses. With the E-620, being out of focus becomes a thing of the past.

Aside from the amazing AF, the E-620 also packs the one-two punch of a 12.3 Megapixel high-speed Live MOS sensor and the latest-generation TruePic III+ processor so that every picture is as clear as the real thing – even when shot at a blazing fast 4fps. If users aren’t taking advantage of the LCD to do their framing, they can employ the exceptional viewfinder which magnifies up to 0.96x and provides 95% viewing coverage. An Auto White Balance also helps reproduce vivid and true to life colours.

Goes where you go, does what you want it to do
One of the advantages of Four Thirds technology is perfectly incorporated into the E-620: it is so compact and light that it can be taken anywhere. And thanks to a design that provides a handy ergonomic grip, this model always feels comfortable to hold. It’s also equipped with Olympus’ exclusive Supersonic Wave Filter dust protection system – the most effective dust protection system on the market. In addition, the camera’s buttons illuminate to provide valuable aid when shooting at night.

The Olympus E-620 can be enjoyed with nearly all E-System accessories, such as 33 lenses and different flash systems. New robust Olympus Flash Brackets, like the FL-BK04, ensure maximum flexibility and good light in any situation where a flash may be needed. And two flashes are also not a problem with the practical FL-BKM03 Flash Bracket, on which any standard flash or the twin flash set STF-22 can be mounted. As for those who like to take a dive, Olympus’ new PT-E06 Underwater Case has you covered to depths of up to 40m.

Boasting all of Olympus’ technological know-how, this camera delivers everything creative types want in a digital SLR. It offers the ultimate in E-System features such as the Supersonic Wave Filter and Live View as well as artistic options like Art Filters in one innovative package. Look for the new E-620 in stores as of the end of April 2009.

The Olympus E-620 digital SLR – main features:

Creativity
• Art Filters, Multiple Exposure, Wireless Flash, Multi-Aspect
• Comfortable Live View thanks to high-speed contrast AF
• Free-angle 6.9cm/2.7” HyperCrystal III LCD
• 12.3 Megapixel Live MOS Sensor

Functionality
• Built-in IS with max. 4 EV steps efficiency
• 7-point Twin AF (5 cross points)
• Optical viewfinder with approx 95% field of view and approx 0.96x magnification

Portability
• Small and light-weight body

Additional features of the Olympus E-620:
• Multiple-exposure function with LCD monitor display of current view superimposed on top of previously captured image
• Auto gradation adjustment to prevent blown highlights and blocked-in shadows
• Face Detection and Shadow Adjustment Technology
• Auto white balance control
• Perfect Shot Preview to enable comparison of the results of various settings adjustments before actual shooting
• Reliable Supersonic Wave Filter dust reduction system
• Built-in flash (GN12) with commander function for wireless off-camera flash synchronisation
• Wireless flash control in up to 3 groups (separate press release available for Olympus FL-50R and FL-36R flash units)
• Versatile bracketing functions for ISO, white balance, exposure, and flash
• Based on the Four Thirds Standard
• Illuminated buttons
• Ergonomic design of body, control buttons and GUI for easy operation
• AE/AF lock functionality for individual customisation
• ISO 100-3200 for wide-ranging sensitivity
• Hi-Speed USB 2.0 interface
• High-speed data writing and lossless RAW compression for quick processing
• Simultaneous writing of RAW and JPEG
• 23 shooting modes (5 Exposure Modes, 5 Creative Modes, 13 Scene Select Modes)
• Wide dynamic range in highly lit areas
• Dual memory slot for CompactFlash and xD-Picture Cards (incl. support for UDMA High-Speed CF cards and Microdrive)

The Olympus E-620 is available in the following configurations:
• Olympus E-620 Lens Kit
(E-620 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens)
• Olympus E-620 Double Zoom Kit
(E-620 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 lenses)
• Olympus E-620 Pancake Lens Kit
(E-620 body with ZUIKO DIGITAL 25mm 1:2.8 lens)

New accessories:
• HLD-5 Power Grip
• FL-BK04 Flash Bracket
• FL-BKM03 Twin Flash Bracket
• PT-E06 Underwater Case

* Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6, the ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6, the ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens and the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II.

Olympus E-30 Digital SLR Camera

CENTER VALLEY, Pa., November 5, 2008 – Through the centuries, legendary artists have expressed their individuality by relying on active imaginations and keen eyes to produce artistic masterpieces that alter reality to reveal a profound truth or feeling. The Olympus E-30 digital SLR (single lens reflex) camera is a powerful tool that takes the art of photography to new creative heights by offering the artistic freedom to capture what you see in your mind’s eye, not just what you see through the camera lens.

Like a brush stroking color across a blank white canvas, the E-30 delivers instant artistic gratification. Its ease of use and power to transform the everyday into something artistic will appeal to painters, graphic designers, illustrators and Web designers, those with an eye for fashion and artists from all walks of life, not just photographers. New Art Filters and Multiple Exposure change how we create images, unleashing a digital imaging experience unlike any other that produces striking works of art inside the camera without the need for costly computer image editing software.

E-30 Rounds Out Robust E-System DSLR Lineup
The E-30 fits in the spectrum of the E-System lineup above the E-520 as a mid-range advanced DSLR, while the E-3 remains at the top as the flagship Olympus DSLR. Beyond the new Art Filters and Multiple Exposure function, the E-30 delivers the same high-precision performance and imaging quality demanded by professional photographers who use the E-3, as well as the consumer-friendly features found on the E-520, and several new surprises all its own.

As with all Olympus DSLRs, the new camera provides advanced Dust Reduction and in-body mechanical Image Stabilization so that every Four Thirds lens is stabilized. The new camera also offers TruePic III+ Image Processor and Full Time Autofocus Live View. These features are coupled with a new 12.3-megapixel high-speed Live MOS image sensor to capture breathtaking images.

Adding to the line of Four Thirds-compliant lenses, the ZUIKO DIGITAL 14-54mm f2.8-3.5 II is also being announced today. It boasts high-speed Imager AF support for Live View shooting and a circular aperture mechanism for higher imaging performance. A versatile 28-108mm equivalent zoom range makes the new lens an ideal choice in a wide range of shooting situations, enabling users to enjoy the exaggerated perspective of wide angle shooting while providing telephoto power to zoom in for close-ups.

We Are the Visual Generation
The visual tastes of people of all ages are growing more refined as a result of art cinema and movies, music videos, television, video games, magazines, the Internet and online videos created in a wide array of visual styles. More distinct and artistic visuals are appearing everywhere, and the bar for creative images has been raised higher.

"The E-30 is the camera for people who are not content to simply capture and document a scene, but rather enjoy enhancing or customizing an image to make it their own," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "The camera’s Art Filters and Multiple Exposure capabilities enable incredible individual artistic control over an image within the camera, in many cases eliminating the need for time spent applying image effects in the computer. Additionally, it delivers the same proven image quality of our E-System DSLR line."

Art Filters Make Your Vision Come to Life
New to the E-30 is technology that conveniently helps photographers transform a basic image that faithfully represents the scene into an image that carries emotional impact. Olympus recognizes that some of the most iconic images ever captured were intentionally altered through exposures to render contrast beyond normal levels, or are alive with saturated colors or the gritty graininess of film. All have wonderful artistic merit.
The new Art Filters take this capability to a higher level, replicating these dramatic effects as you shoot using the Autofocus Live View LCD:

* Pop Art: Enhances colors, making them more saturated and vivid, creating high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s.
* Soft Focus: Creates an ethereal, otherworldly atmosphere that renders subjects in a heavenly light without obscuring details.
* Pale & Light Color: Encloses the foreground of an image in flat gentle light and pastel colors reminiscent of a flashback scene in a movie.
* Light Tone: Renders shade and highlight areas softly to lend an elegant air to the subject.
* Grainy Film: Evokes the feeling of documentary footage shot in monochrome with grainy, high-contrast film.
* Pin Hole: Reduces the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center of the picture.

Art Filters are easily activated via the mode dial on the left side of the camera body, and the effects are viewable right on the new camera’s 100 percent accurate swivel 2.7-inch Live View HyperCrystal™ LCD when using the E-30 in Live View mode or when reviewing the captured image.

Multiple Exposures Create Something Greater Than the Sum of Its Parts
With the new camera’s Multiple Exposure function it is possible to alter space and time by combining images shot in different locations and moments, lending your photos another dramatic dimension. For instance, take one shot of the full moon with the E-30 and the image will appear on the camera’s LCD. Then take another shot while the moon still appears on the LCD and superimpose a close-up of an owl perched on a tree branch. The two images will merge together seamlessly to form one dramatic image that has the haunting effect of a Halloween night.

Or take a self-portrait posing far away from the camera, and then another close-up shot to capture you and your “identical twin” both in sharp focus. Wedding photographers can capture an image of newlyweds posing together and then overlay a portrait of the blushing bride and a shot of the sunset to create a lasting wedding memory. The creative possibilities are endless and only limited by your imagination. The E-30 can combine up to four images in a single photograph, overlaying various subjects to create a montage that blends all the elements together. Thanks to the new TruePic III+ Image Processor you are able to accurately compose, capture and combine your images on the fly directly on the camera’s LCD.

Digital Leveler
The E-30 is equipped with an internal Digital Level Sensor that detects the camera’s pitch and roll and indicates it in the optical viewfinder, on the control panel and during Live View operation. This Digital Leveler is a tremendous benefit for architectural photographers who must ensure that images they take of buildings are as centered and true as the walls of the buildings themselves. Rather than spend time rotating an image in computer software, you can use the new camera’s Digital Leveler to make sure your subjects are where they should be in the frame.

Superior Image Quality
The new camera’s high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate color fidelity and a state-of-the-art amplifier circuit to eradicate noise and capture fine image details in both highlight and shadow areas.

Its Live MOS image sensor is complemented by Olympus’ TruePic III+ Image Processor that produces crystal-clear photos using all the pixel information for each image to provide the best digital images possible with accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression in between. TruePic III+ also lowers image noise in images shot at higher ISO settings, enabling great results in low-light situations.

Two Fast Autofocus Systems
The E-30 offers two systems to quickly focus and capture the image. They include:

* Fast Autofocus with AF Live View – When it comes to measuring camera speed, autofocus is a key factor. If a camera’s AF system does not meet photographers’ demands and lock focus accurately and quickly, they will miss shots regardless of the camera’s shot-to-shot speed or start-up time. Thanks to the new 14-54mm II lens with high-speed Imager AF, shooting with Live View is faster than ever – a key element in utilizing the new camera’s art filters. AF accuracy is further ensured by precise 11 point imager AF with the 12.3 megapixel Live MOS sensor; and
* Phase Detection AF – This 11 point twin cross sensor provides world-class fast and accurate focusing. The E-30 takes advantage of the SWD lens speed. The alignment of the optical axis from the lens to the AF phase detection sensors combined with accurate mounting of the sensors within the AF unit delivers accurate and fast focusing.

Swivel Live View LCD: Freedom to Move You
Unlike others with fixed LCDs, the new camera’s 100 percent accurate 270 degree swivel 2.7-inch Live View HyperCrystal™ LCD can be rotated freely so photographers can compose at tough angles, including overhead and down low, without feeling like a contortionist. Because Live View enables an E-30 photographer to communicate face-to-face with subjects and still have everything in the frame with the camera body out of the way, an encouraging smile or wink of the eye can be used with a shy or nervous subject to get the desired results.

During composition, settings like white balance and exposure can be selected, and their impact is seen instantly on the LCD, thanks to Live View. Real-time monitoring offers amazing versatility and creative control. The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures images can be composed from even the most obscure angles. The 2.7-inch LCD makes viewing icons and text on the camera’s menu a squint-free process.

Multi-Aspect Ratio Shooting
Since photography is a form of expression that is essentially based on clipping a scene, framing is an important component of style. The E-30 provides nine aspect ratios including the standard 4:3, as well as 16:9 for impressive, cinematic-style images, and 6:6, which is available with medium format cameras, plus 3:2, 5:4, 7:6, 6:5, 7:5 and 3:4. By selecting the aspect ratio before shooting and easily reviewing images on the LCD throughout the shoot, the Multi-Aspect function adds a new means of expression to your photography.

As with all Olympus E-System DSLRs, the E-30 offers the following features:

* Face Detection recognizes up to eight faces;
* Shadow Adjustment Technology controls highlights and shadow exposure automatically;
* Perfect Shot Preview shows how various settings will enhance the image before actually capturing it;
* Wireless Flash System provides control for multiple wireless flashes (FL50R or FL36R) without needing an external commander unit;
* Large Optical Viewfinder offers 98 percent field of view and 1.02 x magnification; and
* Proven Dust Reduction with SSWF (Super-Sonic Wave Filter) system cleans the tiniest particles of dust and dirt for spot-free images.

Availability
The Olympus E-30 DSLR will be available in January 2009. It includes E-30 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card. The ZUIKO DIGITAL 14-54mm f2.8-3.5 II lens will also be available in January 2009.

U.S. Pricing / Product Configurations
E-30 Body Estimated Street Price: $1,299
ZUIKO DIGITAL 14-54mm f2.8-3.5 II lens Estimated Street Price: $599

For more information, review units and high-resolution images of the Olympus E-30 and accessories, contact Jeff Hluchyj, Mullen Public Relations, 978-468-8939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus website: http://www.olympusamerica.com.




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