PENAX DROPS K20D PRICE TO $999.95

Golden, CO (October 12, 2008)….PENTAX Imaging Company has announced significant savings on its flagship, award winning digital SLR. Beginning Sunday, October 12, 2008, the price of the PENTAX K20D digital SLR camera body has dropped to $999.95. The full-featured, 14.6 megapixel, weather-resistant DSLR features a three-step dust reduction system, the PRIME image processor, fully customizable capture and control settings, and PENTAX developed Shake Reduction that works with any of the 25 million PENTAX lenses ever manufactured. More details are available at www.pentaxslr.com.

PENTAX also reduced the price of the popular, rugged and waterproof PENTAX Optio W60 digital camera to $299.95. Lightweight and fully waterproof, the Optio W60 features 10 megapixels and a 5X zoom lens with 28mm wide-angle capability. The Optio W60 operates up to 13 feet underwater for two hours and at extreme temperatures well below freezing. More details are available at www.h20camera.com.

Both cameras and other exciting photography products are available for purchase from authorized PENTAX Dealers http://www.pentaxslr.com/buy/dealers or www.pentaxwebstore.com.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.