Bigger, Faster And Better: New 16GB CompactFlash Card From Sony

• New Sony 300x CompactFlash® Card combines 16GB capacity with super-fast 45MB/second write speed
• Perfect solution for high-end DSLR
• Peace of mind assured with 5 year warranty and image recovery service

Sony Recording Energy & Media (RME) has launched its highest capacity 300x CompactFlash® card to date. The new card offers a substantial 16GB of storage and the speed necessary to meet the requirements of the most demanding photographer.

The card supports UDMA (ultra direct memory access), allowing it to achieve data transfer rates of 45MB/second during write operation. This makes it the perfect partner for UDMA-enabled cameras such as Sony’s α DSLR range, letting you to record more frames per second in continuous shooting mode.

The advantages of the additional capacity are immediately apparent: up to 3,608 10 Megapixel pictures; 2,465 12 Megapixel pictures in Fine mode[1]. Rigorous manufacturing quality control means peace of mind for photographers, and the card is backed by a 5 year warranty underlining the care with which it has been produced. On any occasion when you do need to recover unreadable or unintentionally deleted images, the Sony Image Recovery service is available to ensure that you get your pictures back.

The addition of a 16GB card completes the current line-up of high-speed 300x UDMA CompactFlash cards available from Sony designed for high quality DSLR cameras.

1 The actual number of images will depend on the camera, object and other parameters.


Notes to Editors:

Sony CompactFlash 300x Range

Storage capacity 16GB, 8GB, 4GB
Dimensions 42.8 x 36.4 x 3.3mm
Weight 12g approximate
Operating voltage 3.3V or 5V
Operational conditions 0 to 60oC
Transfer rate 45MB/second write
Warranty 5 years
Support Image Recovery service




For more information contact:

Ruth Speakman
Sony Europe
Corporate Communications Europe (Weybridge)
Consumer PR
e: ruth.speakman@eu.sony.com


About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.