FUJIFILM EXTENDS FLASH MEDIA LINE WITH NEW SECURE DIGITAL MEDIA CARDS

VALHALLA, N.Y., September 29, 2008 – FUJIFILM U.S.A., Inc., a leader in flash media products, today introduced four new Secure Digital (SD) cards, extending its trusted brand of flash memory. Meeting the higher consumer demand for high resolution picture-taking and video capabilities, the Fujifilm SD cards will provide faster speeds and flexibility for customers. The SD cards will be available in the following high quality formats, in compliance with SD Card Association standards:

* Secure Digital – 1 GB SD, 2 GB SD
* Secure Digital High Capacity (SDHC) – 4 GB SDHC, 8 GB SDHC, 16 GB SDHC
* Micro Secure Digital – 1 GB, 2 GB
* Micro Secure Digital High Capacity (SDHC) – 4 GB, 8 GB

The Fujifilm SD cards will also come in brightly colored, customer-friendly packaging, specially designed with easy to understand graphics ensuring that customers choose the cards best suited for their needs and devices. Features include prominently displayed capacity numbers (both on the packaging and the card), and color-coded formats: SD (Blue), SDHC (Red), Micro SD (Magenta), and Micro SDHC (Orange).

"We've found that there is a growing customer demand in the marketplace for higher capacity cards, as more users take video as well as higher-resolution photos with their digital cameras," said James Avato, vice president, Electronic Imaging Division, Fujifilm U.S.A., Inc. "And our new compact packaging design makes it even easier for customers to obtain the best possible flash media for their devices."

The cards will be available in October 2008. For more information, please visit: www.fujifilmusa.com.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.