Panasonic is pleased to announce a brand-new digital interchangeable lens camera system - the LUMIX G Micro System. It is based on the new Micro Four Thirds System standard that greatly reduces camera size and weight to further enhance the inherent advantages of the original Four ThirdsTM System standard for digital interchangeable lens cameras.
Although the world market for digital interchangeable lens cameras continues to grow at a steady pace, yet there is a widespread notion that digital SLR cameras are large, heavy and hard to use resulting in a preference for compact cameras. Panasonic has now made it possible to develop digital interchangeable lens camera that comply with the new Micro Four Thirds System standard and feature greater compactness and lighter weight, based on a concept of further extending the possibilities of the Four Thirds System standard. The new Micro Four Thirds System products will join today's Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera.
The features that clearly set the Micro Four Thirds System standard apart from the Four Thirds System standard: approx. 50% shorter flange back distance (mount-to-sensor distance), approx. 6mm smaller lens mount outer diameter and electrical contacts in mount increased from 9 to 11.* In essence, not only the camera unit but also the Micro Four Thirds lenses are smaller, and this is particularly true for the wide-angle and high-power zoom lenses. The number of electrical contacts between the lens and the camera body is also increased in the new Micro Four Thirds System, to allow a variety of new features and system functions in future models. The Micro Four Thirds System will also allow users to continue using their present Four Thirds System lenses on Micro Four Thirds System bodies by adding a mount adapter. Together with an innovative mirror-less structure that also dramatically downsizes the camera body, the LUMIX G Micro System achieves a dramatic portability and ease of use by an adoption of electronic Full-time Live View Finder instead of conventional optical viewfinder.
Combining superb image quality and unprecedented mobility, LUMIX G Micro System will change the way you see the world around you, and the role that photography plays in your life. Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and lenses for this new generation standard.
*Image sensor diagonal dimensions are the same for both Four Thirds System and Micro Four Thirds System standards.
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